Independent GTM Research2026
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CRM

The systems of record at the center of every revenue team's workflow.

A written research report on CRM is in progress. Get notified when it publishes.

Salesforce

521 responses

6.9/ 10

satisfaction

Ease of Use5.8
ROI7.4
Support Quality6.1
Likelihood to Recommend6.8

Powerful but polarizing. Ease of use is the lowest score in the category. ROI holds it up.

HubSpot

389 responses

7.8/ 10

satisfaction

Ease of Use8.4
ROI7.5
Support Quality7.9
Likelihood to Recommend7.9

Easiest to use in the category. Strong choice for teams under ~200 reps.

Pipedrive

214 responses

7.5/ 10

satisfaction

Ease of Use8.1
ROI7.2
Support Quality7.3
Likelihood to Recommend7.4

Loved by SMB sales teams for its simplicity. Enterprise users hit ceiling quickly.

Attio

98 responses

8.2/ 10

satisfaction

Ease of Use8.6
ROI8.0
Support Quality8.4
Likelihood to Recommend8.5

Newest entrant with the highest satisfaction scores. Small but enthusiastic user base.

Close

143 responses

7.7/ 10

satisfaction

Ease of Use8.2
ROI7.6
Support Quality7.8
Likelihood to Recommend7.8

Popular with inside sales teams. Built-in calling features score well.

Stay Informed

We'll notify you when the CRM written report is available, along with new findings across all categories.