Independent GTM Research2026
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Prospecting

Data and enrichment platforms helping reps find and target the right accounts.

A written research report on Prospecting is in progress. Get notified when it publishes.

Clay

203 responses

8.5/ 10

satisfaction

Ease of Use7.4
ROI9.1
Support Quality8.2
Likelihood to Recommend8.9

Highest ROI score across all tools we track. Steep learning curve but users say it pays off.

Apollo

318 responses

7.9/ 10

satisfaction

Ease of Use8.2
ROI8.1
Support Quality6.9
Likelihood to Recommend8.2

Best value in the category. Data quality improving, though support scores still lag.

ZoomInfo

287 responses

6.7/ 10

satisfaction

Ease of Use7.1
ROI6.2
Support Quality6.3
Likelihood to Recommend6.4

Legacy leader with declining satisfaction. Contract lock-in is a common complaint.

Cognism

168 responses

7.6/ 10

satisfaction

Ease of Use7.8
ROI7.5
Support Quality7.6
Likelihood to Recommend7.7

Strong in EMEA markets. Phone number accuracy is a differentiator users highlight.

Lusha

142 responses

7.1/ 10

satisfaction

Ease of Use7.9
ROI6.8
Support Quality6.7
Likelihood to Recommend7.0

Easy to use but ROI scores trail the category. Better as a secondary data source.

Clearbit

119 responses

7.3/ 10

satisfaction

Ease of Use7.6
ROI7.2
Support Quality7.0
Likelihood to Recommend7.2

Strong enrichment for inbound workflows. Post-HubSpot acquisition adds integration appeal.

Stay Informed

We'll notify you when the Prospecting written report is available, along with new findings across all categories.